Social media scheduling refers to all the activities involved in planning out your social media content calendar so that your posts launch at particular times.īy scheduling effectively, you can take advantage of key engagement times to target your customers when they’re most active. Try The benefits of social media scheduling In this article, we will provide you with a guide to making social media scheduling easier. This doesn’t need to be hard if you know what you’re doing. Instead, you need to build a robust schedule that uses social analytics to target moments of high engagement. But this is hardly an effective way of reaching your audience when they’re most tuned in. You could always have your office intern sit and post frivolous tweets whenever the moment seems right. Yet, your brand needs a consistent social media presence. Nobody has time to sit on Facebook all day.
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